The new
marketing media environment consists of marketing tool elements such as: YouTube,
MySpace, Facebook, Twitter, Digg, Delicious, Blogs, Webinars, Podcasts,
Videocasts, AdWords, AdSense, Affiliate Programs, Craigslist, online gaming,
and others.
The good news is
most of these tools are currently offered for free. The bad news is many of
them face the potential threat of becoming extinct if they don’t find a way to
profitably monetize their business. Many of these companies are operating
deeply in the red.
It is in the
best interest of those who monetarily benefit from these media tools should
contribute to sustaining and helping to make them profitable. The services
should remain free to non-commercial users. This is important because without a
large number of active participants, the system is doomed to failure. The
non-commercial users benefit by having all these communication, socialization,
and entertainment sources available to them for free. Those that use the system
in this way should also contribute to keeping it viable by freewill offerings
and donations and/or supporting the businesses that pays to support the system.
It’s all about everybody giving a little. If everyone gives a little, everyone
receives and benefit. But if everyone is freely receiving and not giving, then
eventually all these goodies will disappear or everyone will be mandated to
pay.
A digital system
is very low cost to maintain in comparison to a physical world analog system.
Therefore, if the fundamental cost of doing business is low, business people
should take “greed” out of the mix and charge much lower prices for their
products and services. In addition, a convenient micropayment system will
greatly enhance user financial support of the system. The best business model
of this is Craigslist. Most things are free on Craigslist, yet they are one of
the most profitable web-based companies around.
This is indeed a
beautiful system that can enable many more people globally to realize their
dreams and aspirations. We live in a world of abundance not scarcity. The
problem is and has been up until now; the communication channels have been
limited and controlled by a hand full of business tycoons. An affordable and user friendly system
of communicating and transacting business will allow "whosoever will", to tap into
the abundance the world has to offer.
This is indeed a
transformative time that we live in and it is time for a change, not just in
Washington, but also throughout the world. The new and improved Internet is
giving “POWER To THE PEOPLE”. We can
do all things through a system that removes the limiting barriers and hurdles
that prevent the “whosoever wills” from entering therein. The reign of the
giants’ era is in disarray and their foundations are being violently shaken. A
new and better way is on the horizon and we must seize the moment and the
movement and not allow this new and better way to fail. For if it prospers, we
all prosper.
Be sure to visit my other insightful
blogs @:
http://dslampkinfpm2.wordpress.com (It’s about Renewing of the Mind)
http://digilifeevolution.wordpress.com
(It’s about Digital Lifestyle)
http://digitalmusicmarketing.wordpress.com
(It’s about Internet Music Marketing)
http://maxiwomanhood.blogspot.com (It's about Maximizing Womanhood)
http://whatdidjesusteach.blogspot.com
(It’s about Learning from The Master)
http://the-e-ship.blogspot.com (It’s
about Learning to Digitize your
Enterprise)
© [Deryl S. Lampkin]
and [The Entrepreneur Ship], [2010].
Unauthorized commercial use and/or duplication of this material without express and
written permission from this blog’s author and/or owner is strictly prohibited.
Excerpts and links may be used, provided that full and clear credit is given to
[Deryl S. Lampkin] and [The Entrepreneur Ship] with appropriate
and specific direction to the original content.
business model. At some point the "Y" generation and those before them, that operate their businesses through these free services, will be asked to donate, or upgrade to paid accounts in order for them to enjoy the distribution power that comes with using new medias such as: Facebook, Twitter,and Youtube. You make a very interesting point that non-commercial users should be well aware that had it not been for Youtube, Myspace and the others alike, their voices, ideas, and entertainment would be swept under the rug by the "man" and lost in the mass media shuffle. So when the time comes to pay, and it will come, or when more ads appear on your profile page people should not get offended Instead they should consider the reality of it all and that is someone has to pay for this stuff. Thankfully there isn't a scarcity problem.
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